In this Podcast, I interview Carissa Reiniger, President and Founder of Silver Lining Ltd. In 2005 Carissa generated over a million dollars of revenue, and she hadn’t even hit her 25th birthday. Now 27, she says:
“When I started five years ago, I had NO IDEA how incredibly hard it would be. People tell you it’s going to be tough, but you don’t know how hard it is until you have to go through it yourself. But you know what? It has been the most amazing experience of my life: the people I meet, the things that I get to do, the stories that I have, I wouldn’t trade the last five years for ANYTHING.”
- Carissa Reiniger, President and Founder, Silver Lining Ltd.
Listen to this interview by clicking here:
Carissa touches on a number of key points:
a) The two most important qualities for success: Passion and Perseverance, a.k.a. “really caring and being really, really stubborn!”
b) The importance of getting help EARLY in the entrepreneurial journey; Carissa interviewed 365 entrepreneurs – one every single day – in the first year of Silver Lining Ltd.
c) The key role that “community” plays; Carissa has a roster of incredible people she can turn to at any moment: professionals like lawyers and accountants; emotional and psychological support from friends and family; and wisdom and encouragement from fellow entrepreneurs.
d) Her “SLAP™” model – the Silver Lining Action Plan – and it’s amazing 85% success rate:
1- Identify your Financial Goal
2- Identify your Target Market
3- Establish your Action Plan for the next Year, 6 mos, 3 mos, 1 mo, 1 week
Carissa is currently speaking coast-to-coast on the Committed to Growing Small Business Tour. Her two Alberta dates are as follows:
Edmonton, AB
Tuesday, October 13, 2009
STAPLES – 4122 Calgary Trail
5:30pm – 8:00pm MST
More info HERE
Calgary, AB
Wednesday, October 14, 2009
STAPLES – 1215 9th Avenue SW
5:30pm – 8:00pm MST
More info HERE
Thank-you to Carissa Reiniger and her Right-Hand-Man Benjamin Zayandehroudi for helping make this interview possible.
Onwards and Upwards!
TF 
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Timothy Francis
JingleInYourJeans.com
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Where can i listen/get the entire interview with Carissa?
Thanks for reading my Blog and leaving a comment. Carissa really is an amazing woman with an amazing story!
You can listen to her full audio interview right here on my Blog. Look above where it says “Listen to this interview by clicking here:” …then click on the arrow just below and you can listen to the whole interview.
Thanks Sofia!
TF